Everyday these social platforms are putting curtains on accounts they think shouldn't draw attention. Speaking from personal experience, it has been since early May, 2019 (the 8th if I am correct) that Instagram put my account on their shadowban list. Ever since then my account has be silenced and dead from any type of search results or capturing a new followers and growing via their platform. This is not a productive or effective way of growing your brand.
It's kind of an inside joke in the music community to try and start a new career (or start over fresh with a new brand) with today's social media attention junkies and their networking post limiting factors. If one were to start today, they most likely need to be uploading their first video of them being 'butt-nucked' producing a beat with rainbows shooting out of their ass while having a skittled purse wearing insta-celebrity co-sponsor. Not sure if it would be a good start to ones music career, but it's a great way for content/post interactions.
Facebook is by far the worst when it comes to posting updates on your profile. When you update your page with a post, Facebook will immediately asks you to reach your intended audience. This action is a transaction from $5-$50 (for smaller accounts) to $100-$1,000 (for bigger accounts) to boost of your post. I am no expert of Facebook algorithmes and frequencies, but I am not a dummy either.
I'll cover when the best time to promote your beats and instrumentals in another article. Stay tuned!
I recommend BeatStars, but there are others such as Airbit (formerly known as MyFlashStore - airbit.com), Roc Battle (http://www.rocbattle.com) and Beat Brokerz (https://www.beatbrokerz.com)... just to name a few. Some of these platforms even allow you to link a domain name through your DNS provider and even link Google Analytics. But, please keep in mind that this does not mean you have control over your brand. Remember... every music producer that signs up for these beat selling sites has an agreement they sign before using their platform. Basically, you agree to terms of the way they operate and "subjected to change with or without notice" clauses are pretty popular within these agreements.
These online beat selling websites also act as a hub or umbrella that links all the other profiles to their main website... "example.beatstars.com" is a sub-domain of "beatstars.com" . When you share "your" beat link on social media your literally sharing backlinks to their website (weird talk that means their website grows stronger with each subdomain which creates links to their website/services and or other competitors).
Yes, you can add your own domain and gain access to page analytics, but that's all you are doing. You won't be able to add your own sub-domains. You won't be able take away or add/modify elements and most of all... everyone else who signed up will have the exact same website/webpage theme layout, just with different colors. Meaning, your brand is on the same level as your competition and there's really no way to progress when everything stays the same, right?
Do sign up on one (or more) of these beat selling website platforms! Do utilize and use their tools! But, for the sake of your brand... do NOT rely on these platforms as your means to create and grow your brand. They are each their own website and company. Any and every company's goal is to generate revenue. It's time to create your own company/music producer website and take control of your brand and ownership. More in-depth article(s) will be made to help understand these tools and how to use them coming soon. Come back soon!
- A page to learn more about you and to tell your story. It crazy the amount of organic traffic an "About Page" can generate with ginuwine words and content.
- If you have a talent that people are interested in, they will want to know more.
- Branding is the voice of your business. Social platforms are just ways to gain brand recognition.
- You can easily stamp your brand's voice, concept and ideas however you see fit with a professional custom website and own your brand.
- A lot of people stick with one social network, unless your a brand of course. Either you're fluent in Facebook or a guru on Twitter. A Contact page that lists all of your available networks and social profiles will help those strays to find the best way to interact with you.
- Not to mention that domain names come with ways to have a professional email addresses to create and look cool like: (ex: "email@example.com")
- Reserve the right to do whatever you want with your own domain and website. If you want you header image huge or small or not even there at all.
- You don't need a social platform telling you who you can reach and how to market your products.
- Did you know Facebook demotes posts with external weblinks because they don't want their users leaving Facebook?
- Did you know that images that have text that's a certain percentage of the image gets demoted in reach?
- Newsletters are still a huge success and easy to manage.
- Target and Remarketing ads to audiences that only matter to you and your website content or products.
- With your own website you can add your own analytics tags that setup custom conversions and events. This lets the website admin owner understand visitors and their actions in more details.
- Newsletters are still a huge success and easy to manage.
- Fan contests or group giveaways always boosts brand awareness.
- Some online music producers offer free beats and instrumentals, this is a great way to offer those artists easy access to your freebies. You can even setup a subdomain to achieve this user signup and login process.
Sell Digital Downloads
- Producer Kits
- Drum Packs
- VST Instruments
- All the above are examples that can be achines with your own website. Yes, some of these instrumental selling platforms offer a way to do this, but again they limit how you are able to display and sell.
- Music producer's mouse pad with every chord progression or branded keychains are sweet producer gear.
- If you have a taste in fashion, you could easily have a storefront that sells your music producer t-shirts.
- A web page that displays your beat player/storefront that allows your to add SEO meta tags and scheme markup /OG meta-data for social sharing blurbs.
- Create sub-domains that represent a dominant hold of serp acknowledgement as they act as a seperate website.
- Example: "beats.example.com" can be and act totally different than just "example.com" -- This is what "example.beatstars.com" is doing to gain website serp dominance with SEO results.
Weebly makes having a website so easy, anyone and their pets can now become a website owner. But, let's face it... the default stock Weebly Themes are pretty gross and blocky, as they look like "a Weebly Website". But, so much more possibilities can be done once you open the door of inspiration and your imagination.
Look over the Weebly plans and pricing which cover all sorts of personal or business tiers and additional website goodies (elements) and determine which plan is best for your current stage. You may always upgrade plans whenever you want. For starters, you can connect your domain name to a website for $5/monthly. This gets you in the door, but if you are looking for more elements and customization (without any Weebly Ads), the Pro plan or Business option is available and recommended if you want to start selling digital goods or physical products. Message me, I might be able to get you a cheaper price. ;)
If you are unsure or totally lost when it comes to setting up a domain or designing a website, allow me to help catapult your website with a unique custom Weebly website design and hosting plan by Nick Caskey (that's me). I can offer you the same Weebly plans (sometimes cheaper) and even offer assistance setting up SEO data and target and retargeting marketing campaigns. Not to toot my own horn, but did you know I was ranked top 5 in Weebly website designs in 2015 and again in 2019? I know right, crazy... So, let's get together and create a your stunning and professional music producer website today!
Question? Drop a question using the comment section below or check out my custom Weebly website services to get your brand website started.